Population Segments found in Wake County, NC
(click links to see detailed descriptions of segment)

frequency segment description
2 American Classics (Downscale Mature w/o Kids)
2 Big Sky Families (Upper Mid Middle Age w/ Kids)
1 Blue Highways (Lower Mid Older w/o Kids)
3 Blue-Chip Blues (Midscale Younger w/ Kids)
10 Boomtown Singles (Lower Mid Middle Age w/o Kids)
9 Brite Lites, Li'l City (Upscale Middle Age w/o Kids)
2 City Startups (Low Income Middle age w/o Kids)
2 Country Casuals (Upscale Older w/o Kids)
8 Country Squires (Upscale Middle Age w/ Kids)
5 Executive Suites (Upper Mid Middle Age w/o Kids)
2 Family Thrifts (Lower Mid Younger w/ Kids)
8 Fast-Track Families (Upscale Middle Age w/ Kids)
2 God's Country (Upscale Older w/o Kids)
7 Greenbelt Sports (Upper Mid Older w/o Kids)
1 Heartlanders (Lower Mid Older Mostly w/o Kids)
3 Home Sweet Home (Upper Mid Middle Age w/o Kids)
1 Hometown Retired (Downscale Mature Mostly w/o Kids)
6 Kid Country, USA (Lower Mid Younger w/ Kids)
6 Kids & Cul-de-sacs (Upper Mid Younger w/ Kids)
4 Mayberry-ville (Upper Mid Older w/o Kids)
6 Middleburg Managers (Upper Mid Older w/o Kids)
3 Mobility Blues (Downscale Middle Age w/o Kids)
1 Movers & Shakers (Wealthy Older w/o Kids)
3 New Beginnings (Downscale Middle Age Family Mix)
10 New Homesteaders (Upper Mid Younger w/ Kids)
1 Park Bench Seniors (Downscale Older Mostly w/o Kids)
3 Red, White & Blues (Lower Mid Older w/o Kids)
2 Second City Elite (Upscale Older w/o Kids)
1 Shotguns & Pickups (Lower Mid Younger w/ Kids)
2 Suburban Pioneers (Downscale Middle Age Family Mix)
2 Suburban Sprawl (Midscale Older w/o Kids)
3 Sunset City Blues (Lower Mid Older Mostly w/o Kids)
1 Traditional Times (Upper Mid Older w/o Kids)
8 Up-and-Comers (Upper Mid Younger w/o Kids)
3 Upward Bound (Upscale Middle Age w/ Kids)
2 Winner's Circle (Wealthy Middle Age w/ Kids)
1 Young & Rustic (Lower Mid Middle Age w/o Kids)
4 Young Influentials (Midscale Younger w/o Kids)